Yoga Biz Champ with Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.
What You'll Gain:
- Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success.
- Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish
- Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs.
My Approach:
As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective.
Why Listen?
- Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant.
- Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management.
- Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities.
By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink
Yoga Biz Champ with Michael Jay
Burnout Is Not the Business Model: Building a Sustainable Yoga Studio Community
Text me Your email for my Booking Link
In this Season 6 kickoff episode, Michael sits down with Aurielle Vendemmia, founder of True Moon Yoga & Fitness, for a powerful conversation about what it really takes to build a sustainable, thriving Yoga Studio community.
Aurielle shares her 20-year journey from opening studios out of survival, to running five locations, to intentionally scaling back to one boutique Yoga Studio built around nervous system regulation, clear leadership, and deep community connection.
This episode is for Yoga Studio owners who want to create a business that supports both their students and their own life — while building a loyal, committed community that actually sticks around.
In This Episode, You’ll Learn
• How Aurielle opened her first Yoga Studio without a business plan
• Why running multiple studios led to burnout — and how she rebuilt with intention
• How a serious accident reshaped her approach to movement and leadership
• Why nervous system regulation matters for long-term community trust
• How consistent class structure creates safety for students and teachers
• What sustainable staffing and delegation really look like
• How to use data instead of emotion to design a Yoga Studio schedule
• Marketing strategies that attract the right students into your community
• Why not being “for everyone” builds a stronger Yoga Studio
Quote from the Episode
“Burnout is not a badge of honor. If your business only works when you’re exhausted, it’s not actually working — it’s extracting from you.”
About Aurielle Vendemmia
Aurielle Vendemmia is the founder of True Moon Yoga & Fitness, a boutique heated Yoga Studio that blends yoga, strength training, Pilates-inspired movement, and nervous-system-aware teaching.
After opening her first studio in 2007 and eventually running five locations, she intentionally returned to one Yoga Studio so she could create a space rooted in consistency, boundaries, and long-term community sustainability for both students and teachers.
Connect with Aurielle
Website: https://www.truemoonyoga.com
Instagram: @emilyauriellevendemmia
Resources for Yoga Studio Owners
• Free Yoga Studio Business Plan
• 2026 Yoga Studio Planning Calendar
• On-Demand Webinar Recordings
https://www.yogabizchamp.com
Free Strategy Call with Michael
https://www.yogabizchamp.com/book
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Yoga Biz Champ listeners get 50% off the first 3 months of Offering Tree with my exclusive link www.offeringtree.com/yogabizchamppodcast
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink