Yoga Biz Champ with Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.
What You'll Gain:
- Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success.
- Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish
- Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs.
My Approach:
As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective.
Why Listen?
- Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant.
- Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management.
- Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities.
By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink
Episodes
83 episodes
What I Learned at HFA That Every Yoga Studio Owner Needs to Hear
Things have changed for the Yoga Studio owner.After spending time at HFA, sitting in sessions, listening to operators, consultants, and studio owners from all over… one thing became very clear:What used to work… doesn’t work the...
Overworked Yoga Studio Owner? Do This Before You Hire Anyone
Many community yoga studio owners reach a point where they feel like they are doing everything.Teaching classes.Answering emails.Posting on social media.Processing refunds.Updating schedules.Managing teachers.
Buying & Selling a Yoga Studio in 2026 - with Mitch MgGinley
What is a community Yoga Studio actually worth in 2026?In this episode, I sit down again with Mitch to break down what’s really happening in the buying and selling market right now — no fluff, no myths.We talk valuation, clean a...
The First 90 Days of a Yoga Student: Where Retention Really Begins
“Retention doesn’t begin at six months. Retention begins in the first three weeks of a student’s journey, and it’s built quietly, class by class, in the first 90 days.”It begins the moment a new student walks into your community Yoga St...
The Star Trek Moment: Why the Screen is Dead & How Your Studio Wins in 2026
"In 2026, Google is not a library. Google is a Concierge. And a Concierge doesn't send people to a ghost town."If you’ve been feeling overwhelmed by the endless "to-do" list of Instagram algorithms, SEO keywords, and content funnels—sto...
Burnout Is Not the Business Model: Building a Sustainable Yoga Studio Community
In this Season 6 kickoff episode, Michael sits down with Aurielle Vendemmia, founder of True Moon Yoga & Fitness, for a powerful conversation about what it really takes to build a sustainable, thriving Yoga Studio community.
Year-End Reflections + The 5 Things I’d Focus on in a Yoga Studio Right Now
“You don’t need to do more to grow your Community Yoga Studio. You need to do the right things with more clarity.”In this year end episode Michael covers:The 5 things he’d focus on as a Community Yoga Studio owner: Team leade...
How Aly Purchased, Rebranded and Grew Summit Sol Yoga & Wellness
“You can have multiple income streams and run a thriving Yoga Studio — as long as you have a plan and a team aligned with your values.” – Aly, Summit Sol Yoga & WellnessI sit down with Aly from Summit Sol Yoga & Wellness in Dill...
From Lineage to Leadership: Vani’s Journey Purchasing a Legacy Yoga Studio
“If you get irritated with every little scratch, how are you going to cross the jungle?” – VaniIn this episode I’m sitting down with someone incredibly special — one of my long-time coaching clients and a true Yoga Studio success story,...
How Easy Tiger Yoga Grew Fast with Connection & Intelligent Sequencing
“We built this studio by staying intentional with our teaching, our sequencing, and our community — one relationship at a time.” — Sam MegrawIn this episode, I’m joined by Sam Megraw, the co-owner of Easy Tiger Yoga KC, a fast-growing Y...
Plan Your 2026 Yoga Studio Year Using Real Data. Not Hope.
“You can’t grow what you don’t measure — but once you measure it, you can design a studio that feels as good as it looks on paper.”In this episode, Michael Jay breaks down exactly how he helps yoga studios around the world plan for the ...
#71 Top 5 Marketing Must-Haves Every Yoga Studio Needs
“Your studio’s biggest differentiator isn’t your yoga style — it’s your people. Stop hiding behind your logo and start showing up on camera.” - Michael Jay @yogabizchampIn this solo episode, Michael Jay pulls back the curtain on what’s ...
Smarter Lead Generation for Yoga Studios with The Sales Arms
"Studios that win aren’t the cheapest in town — they’re the ones where people feel seen, supported, and connected."In this episode, I’m joined by Chris Appiah and Stephanie Breaux Bradley of The Sales Arms for a deep dive into what’s re...
Plan your 2026 Yoga Studio Calendar with Michael & Stephanie
"If you’re planning a Mother’s Day promo the week before, it’s already too late. Studios need to be at least 8 weeks ahead."In this episode, Stephanie Breaux Bradley and I talk about something every studio owner struggles with: planning...
Your Yoga Studio Is Only as Strong as Your Teachers with Francesca Cervero
What makes a yoga studio thrive? It’s not the logo, the schedule, or even the space — it’s the teachers and the point of view that your studio holds.In this special “podcast buddy” episode, I sit down with Francesca Cervero, host of The...
The Tables Turned: Shannon Crow Interviews Michael Jay on Opening a Yoga Studio
Have you ever thought about opening a yoga studio — or wondered how to take your current studio to the next level? In this special episode, the tables are turned! Instead of hosting, I’m the one being interviewed. My friend Shannon Crow, host o...
What Makes Students Stay: Hadis on the Power of Purposeful Marketing
If you're tired of second-guessing every Instagram post, wondering if your studio emails are working, or avoiding video altogether... this episode is about to unlock something big.Michael Jay sits down with Vancouver-based teacher and m...
Small Studio, Big Wins: How Peaceful Yoga Grew 60%
In this episode of Yoga Biz Champ, I sit down with Marianne Buchilo, the heart and hustle behind Peaceful Yoga in Malverne, NY. This is a grounded, inspiring conversation about what it really looks like to grow a yoga studio—especially when you...
Emails, Reels & Retention: How AI Is Shaping Our Studios - Tyler Valencia
In this special crossover episode, Michael Jay of Yoga Biz Champ and Tyler Valencia of the KIPS Podcast go deep into the real-world ways they’re using AI to run and grow their businesses. Whether you're a yoga studio owner or a solo fitness pro...
Your Yoga Studio Website Is Costing You Clients — Connie Holen Explains Why
Connie Holen from Pixality Design joins me for a jam-packed convo on what studio websites must do to convert in 2025. From overlooked homepage mistakes to decision fatigue, Canva blunders, and trust-building in the AI era — this ep...
Coaching From the Trenches: Studio Competition, Team Drama & Energy Shifts
“If your studio is draining the life out of you, it might be time to stop tweaking your schedule and start redesigning your business.”This episode is a behind-the-scenes peek at what really happens inside coaching sessions with yoga stu...
Getting Sh*t Done: How Studio Owners Stay Sane and On Track
Hey Champs, this episode is for the community studio owner who’s doing it all—and wondering how to stay on top of it. From calendar color-coding to project boards that actually get things done, I’m sharing my real-world strategy for getting out...
Digital Word of Mouth: The Visibility Strategy Yoga Studios Ignore with Tyler Valencia
In this episode of Yoga Biz Champ, Michael Jay sits down with Tyler Valencia—fitness educator, tech-savvy marketer, and founder of KipsOnline.org—to talk about how yoga studio owners can master visibility in a digital-first world.Tyler ...
Beyond Software: Eddie Arpin on Supporting Yoga Studio Owners in 2025
What does a former hobby project turned all-in-one studio platform have to teach us about the future of yoga studios?In this episode, I chat with Eddie Arpin, co-founder of OfferingTree and a longtime partner of mine in supporting studi...
Coming Back to Your Why as a Yoga Studio Owner with Arundhati Baitmangalkar
“Until you find your why, everything else is external.” – Arundhati BaitmangalkarWhat happens when you build a studio without a business plan—but with a rock-solid purpose? In this episode of Yoga Biz Champ, I sit down with Arundhati Ba...