Yoga Biz Champ with Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.
What You'll Gain:
- Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success.
- Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish
- Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs.
My Approach:
As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective.
Why Listen?
- Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant.
- Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management.
- Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities.
By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink
Yoga Biz Champ with Michael Jay
What I Learned at HFA That Every Yoga Studio Owner Needs to Hear
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Things have changed for the Yoga Studio owner.
After spending time at HFA, sitting in sessions, listening to operators, consultants, and studio owners from all over… one thing became very clear:
What used to work… doesn’t work the same way anymore.
In this episode, I break down what’s actually happening in the industry right now—and how it directly impacts your Yoga Studio, your growth, and your day-to-day experience as an owner.
This isn’t theory.
This is what’s happening on the ground.
If your Yoga Studio feels harder than it used to… if you’re doing all the things but not seeing the same results… this episode is going to hit.
We get into why competition has quietly changed the game for every Yoga Studio, why relying only on “being good” isn’t enough anymore, and how the studios that are growing are thinking differently about marketing, systems, and community.
I also break down one of the simplest but most powerful shifts I heard at HFA—how to think about your marketing as both “fishing nets” and “fishing poles”—and why most Yoga Studios are missing half the equation.
We talk about referrals (and why your Yoga Studio doesn’t actually have a referral problem), what’s really going wrong with lead follow-up inside studios, and how a lack of structure—not effort—is holding a lot of owners back.
There’s also a real conversation here around team, burnout, and what role you need to play as the owner of your Yoga Studio right now.
Because whether you like it or not… your presence still matters more than anything.
And finally, we bring it back to what actually moves the needle:
- Your team.
- Your tech.
- Your training.
If one of those is off, your Yoga Studio feels it.
This episode is about getting honest, getting clear, and tightening up what actually drives growth in your Yoga Studio—without overcomplicating it.
If you’re building a community Yoga Studio, trying to grow one, or just trying to get things back under control… this one’s for you.
Book a free strategy call with Michael:
www.yogabizchamp.com/book
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https://yogabizchamp.link/podlink